Source: Photo by: Sarah Pflug Via Burst

A Customer Panel is defined by the industry as a representative group of people selected by an organization or business to provide opinions and input for consumer research. Panelists who participate in customer panels provide feedback relating to product and services testing, ad testing, taste testing and more. [1]

From this definition, being representative is fundamental to any panel, Including Customer Spark, Walmart’s proprietary online community of customers. Fully integrated with Walmart’s data environments, the Spark Panel allows the business to collect feedback from the right customers at the right time. …

Ada Shi

Staff Data Scientist at Walmart. Passion: human-centered AI, using AI to augment human life, lifting female workers in tech. Expertise: ML, DL, NLP

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